Amoena (UK)

Following breast surgery, women still want to feel feminine and dress well.  Amoena’s market-leading products, available by mail order, include a beautiful range of lingerie, swimwear and leisurewear, plus breast forms and accessories, all of which can be ordered online or via its catalogue.  Amoena pioneered the silicone breast form – now the industry standard, and continues to invest heavily in research and development so that its products combine the very latest in technology and design for women following mastectomy.  With delightful bras, fashionable swimwear and a growing range of leisurewear that is as lovely as anything they wore before surgery, Amoena aims to help women feel confident, feminine and attractive following a breast cancer diagnosis.  Its new collection includes padded T-shirt bras for great shape under close-fitting clothes, more bras in larger cup sizes, plus an extended range of leisurewear, including its best-selling strappy vest top with built-in bra.  And coming this summer, a capsule range of pretty nightwear designed to be worn with a breast form.

As part of its service to customers, Amoena also publishes a free, twice-yearly, glossy lifestyle magazine called Amoena Life.  Specifically for women who have had breast cancer, Amoena Life focuses on the topics that really matter to its readers, with in-depth features on subjects ranging from breast reconstruction to fear of recurrence, and from radiotherapy to body image following surgery.  With its positive yet realistic focus, the magazine’s mix of lifestyle articles, readers’ letters and product information, and fashion features using ‘real models’ that show breast operated women as opposed to fashion models, makes it extremely popular.

Previous features can be viewed on the company’s sister website, www.amoena.co.uk.  This site also provides additional support through its discussion forums, demonstrations of treatment methods, links to other useful websites and tips for feeling good.